Daewoo announces the blueprint of the product mix in 2008
Posted: 11 May 2005
The Production Strategy Team has established the Product Mix, which is expected to actualize the target of 20 trillion total sales by the year 2015.
It also announced the blueprint of the product mix in 2008, which seems more efficient to satisfy our clients' needs : LNGCs and VLCCs will be built in No. 1 dry dock, large containerships in No. 2 dry dock, Ro Ro ships in the Royal dock, and LPGCs on the ground. Furthermore, FPSO, fixed platform, floating equipment, and topside module will also be constructed. Relatively small-sized vessels will be constructed in the Chinese shipyard and other global network sites.
In addition to the setting-up of product mix, the team is preparing for operation of human resources, technology development, outsourcing strategies, securing building areas, and investment on various types of equipment.
The number of LNGCs, is expected to increase to 9 in 2006, to 12.5 in 2007, and finally up to 15 in 2008. Our No. 2 dry dock will concentrate on the construction of containerships, which are valued as a 'cash cow' of the next generation.
In order to achieve this plan, investment is now underway on a large-scale floating dock, a 3600t sea crane and a new gantry crane of 900t, which will be equipped in the Neu tae area.
Mr. M. C. Kwon of the Product Strategy team said, 'The marketing and investment are going on based on the confirmed product mix.' 'We can reach the successful results if we meticulously prepare for any matters which will occur along the way to the achievement of our vision,' he added.

Posted by Editor Offshore Arabia Magazine
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